Case study — Contest

Le Gameby Event Company

Season 01: a contest to win a Dodge Challenger SRT Hellcat. We ran the operation from idea to delivery — concept, identity, visuals, 3D-animated apparel, and the website with its custom WooCommerce plugin.

Concept
Identity
Website & store
WooCommerce plugin
Visuals
Apparel & 3D

horsepower: 707
HEMI® SRT®: V8
season: 01

What we delivered

The concept

The game mechanics and its name: Le Game, designed as a series with seasons.

The identity

A logo mixing tire, chrome and Challenger red, with a neon “Saison 01” signature.

The website & store

The AI Giveaway website hosting the game: store, customer account, cart and a dedicated season page.

The WooCommerce plugin

Custom-built: every item purchased sends the customer a unique code, their entry to the contest.

The visuals

Poster, banners and social media visuals around the Challenger SRT Hellcat.

Apparel & 3D

T-shirts in the game's colors, signed “by Event Company”, and their 3D animation.

One unique code per purchase.

The heart of the game: a WooCommerce plugin we built to turn every purchase into an entry, with no manual handling.

01
Item purchased
The customer picks an item in the store and places an order.
02
Unique code generated
The plugin creates a unique, non-duplicable code tied to the order.
03
Sent to the customer
The code is sent automatically to the customer with their order.
04
Entry to the draw
Every code counts as one entry to win the Challenger.