Case study — Identity & web

API Transit

The solution that simplifies customs declarations for e-merchants shipping between mainland France and its overseas territories. We created its identity — logo, brand guidelines, 3D icon set — and the first version of its website.

Logo
Brand guidelines
3D icons
Website
Connected form

The project

Customs, without the surprises.

Good news for e-merchants shipping from mainland France to the overseas territories, and the other way round: API Transit automates and secures customs formalities so shipments run smoothly, with no surprises.

Automatic pre-calculation of taxes and customs duties as soon as an item is added to the cart
Simplified, compliant customs declarations
Support from a registered customs representative
Real-time shipment tracking from a dashboard
Secure document archiving for full traceability

Identity

One name, two tones.

A bold blue-and-black logotype, plus a “t” monogram for small formats: app icon, favicon, social media.

Typography & color

Two sans-serif typefaces to assert the project's web DNA: Hector for the logo and headings, Roboto for body text.

Logo & headings

Body text

#1CA1DB

RGB 28 · 161 · 219

#000000

RGB 0 · 0 · 0

Icon set

Custom 3D icons.

A family of 3D icons in the brand colors, making abstract notions — customs, duties, tracking — tangible in every section of the website.

01
Export & parcel tracking
02
Ship anywhere
03
Pre-calculated duties & taxes
04
Control & audit
05
A connected API
06
Automated declarations

The website

A first version, then a redesign.

The first version staged the icons around a simple message. The website has since moved to a cleaner version, focused on the demo and the contact form.

01 — First version