Case study — Ongoing partnership
Les Éditions de la Frise
A publishing house dedicated to the history and geography of the French Caribbean. Since 2021, we've supported them on every front: website, marketing, book launches and distribution.
What we do for them
01
Full website redesign
New website and online store: print and digital catalog, cart, customer area.
02
Marketing & communication
Visuals, social media and ad campaigns to grow the catalog's audience.
03
Novel launches
Preparing and promoting every release, from the announcement to author events.
04
Contests
Designing and running contests to engage the readers' community.
05
Sales management
Tracking orders and sales, online and offline.
06
Distribution
Setting up and managing distribution in Martinique, Guadeloupe and mainland France.
The website
A complete redesign built around the catalog: every book has its own page, available in print or digital.
Focus — Book launch
“Dur dur d'être Béké”
For the release of Raphaël Nicole's novel, we ran a multi-level communication campaign: online, on social media, in the press, on billboards and on the ground.
01
The book page
A dedicated page on the store, with summary, excerpts and online ordering.
02
Social media
Reels and posts to announce the release and keep the book alive on Instagram.
03
Press
Press relations to announce the release and get the novel talked about in the media.
04
4×3 billboards
A large-format billboard campaign to give the book visibility on the streets.
05
The meet-up
A literary café with the author in Savigny-le-Temple on May 10, as part of France's national day commemorating the slave trade, slavery and their abolition.
The Instagram campaign
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