Full project · 6-Jay

PYREX

For PYREX, we worked with 6-Jay from start to finish: music video, cover, logo, brand guidelines and promotional visuals.

What we delivered

Music video
Cover
Logo
Brand guidelines
Promo visuals

The music video

Direction, shooting and editing of the music video, as a direct extension of the cover's universe.

Visual identity

A symbolic logo — two crescent moons around a triangle — and a palette reduced to black, red and grey, like a signature.

#000000

#a30d12

#4a4a4a

#d9d9d9

Art direction

The common thread: duality. Two entities that clash and complete each other, inspired by René Magritte's “Decalcomania” and Martin Woodhead's “Duality”. Red and black for the conflict, photocopy grain for the texture.

Promotional visuals

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